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But is there space in your life for yet another streaming platform? As multiple content producers (Disney, NBCU etc) prepare to launch their own global OTT services consumers will be faced with a bewildering choice of content providers - which will inevitably drive a need for exceptional marketing to cut through to the consumer's consciousness (and wallets!)
Remember last summer? You watched the World Cup and then – although perhaps you weren’t proud of this – you watched Love Island. Don’t worry; we’re not judging. But here’s one thing you probably weren’t doing as a result: binge-streaming box sets. Therein lies the flip side of video-on-demand services that ask you to pay a subscription. There are plenty of weeks when you may choose to watch very little or even nothing at all – which suddenly makes them rather more expensive than they first seem. Enter CHILI. This buzzed-about new streaming platform gives you instant access to films and TV shows, entirely subscription-free.
https://www.gq-magazine.co.uk/article/five-reasons-why-you-need-chilis-new-streaming-service
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