I read this article with a mix of admiration, and puzzlement. Love her, or hate her, Marissa Meyer has some good ideas (OK, some not so good) and she is not afraid of taking risks and has the strength of character to go against the populist agenda.

Getting out of this negative cycle is going to take some bold thinking and risk-taking. Its also going to require the team to hunker-down, pull-together and stay-the-course. Good on her for asking they sign up for the long-term, or move on.

This is probably her last chance to start to turn things around. One can't help but wonder if the senior executives appearing in this photo-shoot were fully on-board or not. To the uptight British observer (which I freely admit I am) I can't help but think that the fancy-dress might not have been one of her better ideas. Time will tell.