I read this article with a mix of admiration, and puzzlement. Love her, or hate her, Marissa Meyer has some good ideas (OK, some not so good) and she is not afraid of taking risks and has the strength of character to go against the populist agenda.
Getting out of this negative cycle is going to take some bold thinking and risk-taking. Its also going to require the team to hunker-down, pull-together and stay-the-course. Good on her for asking they sign up for the long-term, or move on.
This is probably her last chance to start to turn things around. One can't help but wonder if the senior executives appearing in this photo-shoot were fully on-board or not. To the uptight British observer (which I freely admit I am) I can't help but think that the fancy-dress might not have been one of her better ideas. Time will tell.
It seems to me perfectly obvious that if you are a CEO trying to make big changes and you have a team of overpaid executives who are meant to be helping, you need to do everything to make them stay put. The usual way of doing that is to give them shares they can’t get their hands on for three years — a ploy that succeeds in making them stay, but at the cost of further undercutting loyalty. If you are locked in by money, that crowds out everything else.