With the current macroeconomic shifts and advances in technology, the CFO role is more important than ever - but demands are also rising, with companies looking for more strategic advice and cross-functional work from CFOs.

The downturn has resulted in a shift from hyper growth to sustainable growth, leading to investors - and startups - increasingly focusing on unit economics and profitability.  

First, their scope is evolving from traditional financial reporting towards actively driving a company’s strategic decisions.

Second, as finance teams become more strategic, they’re becoming increasingly reliant on technology to help them understand their business at a granular level.