Internet technology companies are dominated by the engineering ethos, raised to be a culture of its own in the bay area startup scene.  Building great product is key.

The car industry, by contrast, is heavily influenced by the auto sales culture, in part because of stubborn dealer economics, regulations, and Detroit's way of working.

As cars become technology platforms, boards and corporate leaders will face some tough decisions of how to adapt traditional car culture to one where tech rules the road.  There are major differences that will impact a car company's brand, consumer loyalty, and access to talent.