• Remember back when being a cabbie was an actual job?
  • Remember when we had to arrange for people to pick us up?
  • Remember getting a driver's license?
  • Remember when we could get in a car and drive too fast out in the countryside?

Morgan Stanley's new article does a great job of presenting the massive shift in markets and consumer behavior that connected cars will bring, but also the major impediments to change across different countries.  If anything, it suggests that there will be no one solution to Car 2.0, because the problems are different depending on the social, political, and economic context.

For the automotive market, not one to readily embrace change, finding the right leadership to tackle such complex problems will be a challenge.