A very quick and typically well-worded and measured response from Tim Cook on the EU decision to tax Apple retroactively. 

The media seems unified in its desire to go after them but Apple clearly feels they have to make a stand on this, just like they did (successfully) against the FBI recently. 

Despite having the media, and public opinion, on its side, this feels like it might be a spectacular own-goal from the EU. It will be interesting to see how this plays out.