I came across this article after meeting a potential client in a WeWork office this morning.
The reception area was incredible. Wide open spaces, an smart industrial aesthetic, complete with DJ Booth and skateboard ramps (I kid you not!) as well as the all-important bar area.
Whilst there is no doubting the fact that it is VERY cool, my client and I both remarked that it seemed somewhat incongruous with the current business climate. It felt quite similar to some of the more creative offices that mushroomed in the dotcom bubble where I was regularly meeting clients with slides, table football and wiff waff tables. Office accoutrements that were quickly retired soon thereafter.....
It’s time to say goodbye to beer on tap. Instead, WeWork “members” — which is what the company calls its tenants — across North America are now saying hello to kombucha, seltzer, and green tea. This sudden sweeping change comes as part of Marcelo Claure’s financial reforms for the bleeding startup after Softbank installed him as WeWork’s chairman, filling the gap that former CEO and co-founder Adam Neumann left when he was ousted by the board. That ouster cost Softbank $1.7 billion as part of the rescue deal, which saw Neumann selling all his shares for a sweet $1 billion in cash.