This multi-year deal between FIFA & Web3 bigwig Upland represents a continued shift in the way fans from around the world are engaging with professional sport at a global scale.
FIFA has signed a multi-year partnership with metaverse gaming platform Upland to let fans collect NFTs of video highlights from upcoming World Cup matches. FIFA’s virtual open world on Upland will include a virtual replica of Lusail Stadium in Qatar and other FIFA-branded apparel, shops, and virtual property in the game.
https://www.sporttechie.com/fifa-metaverse-gaming-platform-upland-nfts-world-cup-highlights/
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