Launched in 2016 by former Apple TV designers Ben Keighran and Sam Roberts, live-streaming platform Caffeine bills itself as a “social broadcasting platform,” leaving room for more facets of entertainment—aided in no small part by the Fox Corporation’s $100 million stake in the company—and by wooing celebrities across music and sports onto the platform including Offset, Doja Cat, and JuJu Smith-Schuster. Caffeine has been inching its way toward becoming a household name—and its latest partnership could help the platform cover significant ground toward that goal. Drake has signed a multiyear deal with Caffeine to produce live-streaming content on the platform, including a new rap battle series alongside his production partner and leading organization for battle rapping Ultimate Rap League (URL)

https://www.fastcompany.com/90462544/drake-is-starting-a-battle-rapping-series-on-the-interactive-streaming-network-caffeine