Caffeine’s partnership with Drake started when Ben Horowitz, one of the principals of the VC firm Andreessen Horowitz and a member of Caffeine’s board of directors, was at a basketball game with the rapper. Sometimes the very best partnerships come about through absolute serendipity!
Launched in 2016 by former Apple TV designers Ben Keighran and Sam Roberts, live-streaming platform Caffeine bills itself as a “social broadcasting platform,” leaving room for more facets of entertainment—aided in no small part by the Fox Corporation’s $100 million stake in the company—and by wooing celebrities across music and sports onto the platform including Offset, Doja Cat, and JuJu Smith-Schuster. Caffeine has been inching its way toward becoming a household name—and its latest partnership could help the platform cover significant ground toward that goal. Drake has signed a multiyear deal with Caffeine to produce live-streaming content on the platform, including a new rap battle series alongside his production partner and leading organization for battle rapping Ultimate Rap League (URL)