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Soundcloud's USP has always been original content with many creators using the platform to upload new material, covers and remixes - including big name artists.
Now for the first time Soundcloud is looking to monetize on its unique spot in the music marketplace, and it's growing popularity with a £9.99 monthly subscription.
Here's to finding the next Miley Cyrus or Taylor Swift...!
The company hopes to attract users with a mixture of officially licensed tracks and its catalogue of 125 million covers, remixes, DJ sets and podcasts. The launch is a big move for the company, which built its business by allowing artists to upload their music and share it with fans on social media and blogs. Acts like Drake, Lily Allen, Kanye West and Miley Cyrus have used it to premiere songs, or share works in progress - even when they have a stake in rival streaming services, as West does with Tidal. The company was valued at $700m (£478m) in a funding round in 2014, but it has only recently started trying to make money from its 175 million users.
