What's next world domination? You must have been hiding under a rock to have missed the launch and stellar growth of Pokemon GO, the new augmented reality game from Nintendo and Niantic. In fact, its been the topic of much discussion in our office today. And with downloads surpassing Tinder and Twitter its not hard to see why.

But is it sustainable? We've been here before, who remembers the Tamagotchi, the other pocketable pet, craze? Or even Pokémon the first time round?