Whilst the longevity and business model of apps like Berlin based Slay are yet to be proven, a new direction is emerging in the social media product space.
The disillusionment with the social media giants in the user base has been brewing for a while – could this be a point in time where start-ups can make a significant dent in the space?
I certainly hope so – and signs are so do some top tier investors.
Slay says it is aiming to reset the teen relationship with social apps by re-balancing things away from the negative sentiments on social platforms, by normalising the giving of compliments. It also says it’s been designed with safety, content moderation and teenage mental well-being built in.