Unsurprising, but equally exciting news from Google - announcing the launch of Bard to rival ChatGPT.

This moment feels comparable to the launch of the smartphone - our interaction with search is about to change drastically.

I suspect we should also get used to paying for search, with a freemium model predicted to be the go-to for monetization.

The tricky part will be including ads in the free version - will we see a sneaky toothpaste recommendation whilst having an 'organic conversation' about the best chocolate?