Here's how your CFO could help your startup prepare for and outlive a recession -

1) Shift power to the CFO:  introduce a more frugal culture — stricter budget control, careful hiring policy and in some cases, a reduction in costs through reduction in headcount

2) Valuing financial KPIs above all else: EBITDA is THE key metric, all other KPIs can most likely be discarded during a downturn

3) Be realistic about cash flow: Cash is king and to ensure accurate cash flow forecasts realistically evaluate whether you can keep your existing customers, and if needed change customer strategy