Having spent billions in R&D dollars developing groundbreaking consumer products such as the Kindle, Echo speaker and Alexa engine, New York is now witness to - quite possibly - Amazon's most outlandish and ambitious project to date...

Yesterday the Seattle based online giant opened a shop, on a street, selling books. Feedback from 'early adopters' is positive, with one customer saying "it's nice to go inside and walk around".

I'm yet to be convinced...